Dina's expertise includes public relations, media outreach, B2B communications, news and feature writing, blogging, event management, project management, and marketing communications. She has provided communications direction to some of the world's largest and most recognizable brands including Pfizer, Olympus, and eBay, as well as fitness entrepreneurs, technology startups, medical professionals, independent marketing agencies, several US federal government agencies, global product/service companies, and nonprofit organizations. Her industry experience is concentrated in healthcare (pharmaceutical and consumer), women's health & wellness, technology, and caregiving/aging services. She is also an RYT-certified yoga instructor and a freelance writer and blogger whose work has appeared on a parenting website, in national magazines, independent websites, corporate blogs, trade publications, and a website targeted to professional women.
Media relations Job Cost Overview
Typical total cost of oDesk Media relations projects based on completed and fixed-price jobs.
oDesk Media relations Jobs Completed Quarterly
On average, 13 Media relations projects are completed every quarter on oDesk.
Time to Complete oDesk Media relations Jobs
Time needed to complete a Media relations project on oDesk.
Average Media relations Freelancer Feedback Score
Media relations oDesk freelancers typically receive a client rating of 4.60.
Powerful. Bold. Persuasive. Measurable. Nuanced. Precise. Strategic. These are the attributes of professional marketing communications execution. I bring more than 15 years of proven marketing communications experience to my clients' projects. Online Marketing. Copywriting and Website Content. Crowdfunding and Social Media Consulting. Public Relations and Publicity. Strategic Planning Counsel. Let's Talk!
I have managed dozens of media outreach, public relations, strategic communications and content writing projects for some of the world’s most recognizable brands, including Campbell’s Soup and Lockheed Martin. I am an excellent writer with spot-on tactical skills and a proven record of success garnering media coverage. My work has been published in national magazines, corporate blogs, trade publications and websites. I can promise you compelling, flawless and effective work with a quick-turnaround.
I am interested in utilizing my experience and knowledge in the Public Relations fields of material creation and writing, press release drafting and distribution, event planning, media relations, brand expansion and management and if needed crisis communications. I have 10 years experience working at public relations firms small and large. My last position was Vice President at Ogilvy Public Relations Worldwide in Sacramento California. My responsibilities included managing the work on two of the largest infrastructure projects in the United States, the California High Speed Rail project, and a new state agency created to solve the states water problems the Delta Stewardship Council. For the California High-Speed Rail Authority, I managed 10 regional project segments and 72 regional consultants statewide. I was responsible for the review of all public materials to ensure consistency in messaging and presentations made publicly at various meetings taking place each week. Additionally, I managed the education and partnership outreach statewide for the High-Speed Rail project to ensure that the Authority was reaching all communities throughout the state and not just those associated along the project line. Prior to Ogilvy, I worked at KP Public Affairs the largest lobbying firm in California, where in the communications division, I handled the day-to-day operations of several major clients. This included the strategic oversight and program implementation for a statewide coalition "Alliance for a 21st Century Water System" to build consensus around the need for new water storage. In addition to coalition coordination and outreach, I also handled the statewide media outreach on behalf of the coalition and Westlands Water District. Additionally, I served as client leader for a renewable energy company siting projects throughout California, Invenergy LLC and provided media relations support and business and brand communications strategies for clients such as the California Small Business Association and PETCO. In shaping public policy in California, Mrs. Ratcliff was responsible for the statewide communications outreach on behalf of the California Mortgage Bankers Association when the housing crisis began to spur legislative actions against the industry. Prior to my work at KP, I worked for almost five years at Burson-Marsteller starting as an intern. I hold a Bachelor of Arts degree in Government and Journalism from California State University, Sacramento.
As a former Vice President of Public Relations and Marketing at a mid-size community hospital in New England, I have a decade of experience writing all manner of materials and content for physicians, service lines, cancer centers, orthopedics, diabetes, women's health, cardiology, gastroenterology, emergency medicine and a wide variety of other topics. I have written physician outreach and referral materials, patient education materials, websites, advertising copy, brochures and booklets, community education and outreach materials. I am quick to research and write. I am versed in physician reimbursement challenges and credentialing issues. I have written magazine feature stories and packaging copy. I have also written strategic plans for medical device manufacturers and launch packages for practices and medical products.
I have developed a spectrum of skills related to marketing, sales, and PR in the creation of brand presence for a variety of projects and clients. My strengths lie in the generation of new marketing strategy and plan implementation, in-depth understanding and execution of social media and search engine marketing, PR campaign management (e.g. press releases, media relations, pitching, bylined articles), web copy and development, grassroots marketing and sales strategy, and overall positive brand management. With these skills I look forward to working with you and your company to identify your objectives and goals and create an innovative marketing, PR, and/or sales campaign that will improve your online presence through efficient, effective writing and cohesive communication with target audiences. My primary interests lie in holistic health and wellness, fitness, green living, green energy/clean technology, and social justice issues. As these are my passions, I keep a constant pulse on media trends in these spaces which help to identify key angles for my clients to gain the attention that is needed and deserved.
www.linkedin.com/in/zpardes Marketing, PR, advertising & communications pro. New market categories. Launches. Relaunches. Start ups. Funding campaigns. Mergers. Acquisitions. Corporate communications & investor relations. Current and former clients include: Corporate: Amazon, Nike, Virgin, Tropicana, ESPN, First Watch, Darden Restaurants, Stew Leonard's, Chuy's Tex Mex, Lennar, KB Home, Toyota, Nokia, Discovery Networks, Electronic Arts (EA), Stein Mart Tech & Mobile: Flickr, GOQii, Lightricks (Facetune), DevriX, Coveroo, Hooked, Row Sham Bow, Chegg, TeamChat, Indix Health/Wellness: Allergan, Smith & Nephew, Nemours, Moffitt Cancer Center, Compass Research, Human Performance Mentors Hospitality: Wyndham, Marriott, Hyatt Regency, Peabody Hotels, Rosen Hotels Consumer Packaged Products: Javatino, Buddy Fruits, Zico, Fuji Film Finance/Fin Tech: Merrill Lynch, Citi, E*Trade, Vesta, MX (Money Desktop), B2R Finance Clean Tech: CALMAC, BuildingIQ, KGS Buildings, Dynamic Air Quality Solutions, Ox Paperboard, Integrated Environmental Solutions (IES) Non-Profit: Big Brothers Big Sisters
I land dead center in the Persuador/Motivator matrix on every personality test I take. I’m also the executive director of a creative writing nonprofit (sidewalkchalk.org). I know how to tell a story. I know how to tell your story. I know how to tell it in a way that connects with readers on an emotional level, rather than coming off as a second-rate sales pitch. Whether you’re launching new software for social media integration, trying to draw some attention to your luxury sedan service, or putting together a marketing plan for your company’s next three years, I can make your copy connect. And I’d love to work for you.
Throughout my career I have honed my administrative and writing skills. I go the extra mile to ensure that my clients are completely satisfied. Since I am located in Canada I can provide you with native English language skills and an understanding of both North American and UK cultures. I am seeking opportunities to work for organizations that require a hard-working creative thinker.
I am a versatile writer with a background in journalism and more than 15 years of experience. In the past I have worked as a reporter and editor on newspapers. I have also developed TV shows for the BBC and written dialogue for video games. I can offer a mix of traditional journalistic qualities - speed, accuracy, research - with a more creative side. As a writer, one of my key strengths is the ability to adapt my style to meet the specific needs of the client.