Every business has a meaningful story to be told. I like to think that I can help businesses (especially entrepreneurs) tell this story well. Why? Well, here are four reasons. (Some of them may not really make sense in conventional
Every business has a meaningful story to be told. I like to think that I can help businesses (especially entrepreneurs) tell this story well. Why? Well, here are four reasons. (Some of them may not really make sense in conventional terms but that's why clients hire me).
1. I am not the world's best copywriter. I try very hard to be. As the bard said, "Only a fool thinks he is the best, the wise man knows himself to be a fool."
2. I don't watch TV. I read (I didn't mean to sound like a snob but that's the truth), I think (and stare into space at the same time) and I get out a lot, watch people, eavesdrop on other people's conversations (I hear that's where comedians get their material. If it's good for funny people, I think it's good for me).
3. Most people enjoy reading what I write. If you didn't so far, don't read any further.
4. I don't use spellcheck. I don't just use words. I use them meaningfully. More than a mere writer or wordsmith, I pride on being a meaning-monger. I coined that term, meaning-monger. Remember you first heard it here.
Meaning is important. Words are not.
(If you agree, read on.)
‘Are these fortune cookies?’ asked Jill.
‘Yes,’ said the waiter ‘with compliments from the chef.’
Jill broke open her cookie and frowned at the strip of paper inside.
‘What does it say?’ asked Jack.
‘It sounds cryptic and rude,’ said Jill.
Jack took the strip of paper from her and read, ‘Be like water. Empty your mind, be formless, shapeless.’
‘If I eat lunch like this every day, I will be formless and shapeless,’ said Jill.
‘It’s Bruce Lee,’ said Mark.
They both looked at him with incomprehension.
‘It’s what Bruce Lee said,’ explained Mark. ‘Meaning if you flow like water, you will never get stale.’
‘And I thought they were calling me empty-minded and shapeless,’ said Jill with obvious relief.
‘If you do this and that, what you will get is diddlysquat,’ read out Jack from his fortune cookie. ‘What does that mean?’ said Jill.
‘It means that whoever is writing these fortune cookies needs to be more tactful,’ said Jack throwing down the strip of paper. ‘They are not going to get repeat customers saying stuff like this.’
‘There’s a message for you, Jack,’ said Mark. Jill looked at him askance.
‘Look at Jack,’ said Mark.
Jack’s phone was wedged between his left ear and shoulder while typing on his Blackberry.
Jill shrugged, ‘What?’
‘He is multitasking,’ said Mark.
‘So?’ said Jill.
‘If you do two things at the same time, you can do neither of them well and hence you get zero results, ergo diddlysquat,’ said Mark.
‘I have to go,’ said Jack getting up. ‘Me too,’ said Jill. ‘See you later, Mark.’
‘Don’t you want to know what my fortune cookie says?’ called out Mark as they left the restaurant.
(If you want to know more about me, read on. If you only want to know what was in Mark's fortune cookie, scroll down to the footnote at the end.)
Messages are nothing without meaning. Do you think that Jack or Jill will lunch again at the Chinese restaurant? It's unlikely unless Mark insisted on taking them there.
It would be great to have more friends like Mark. It would make our jobs much easier. Unfortunately, the Jacks and Jills of this world outnumber the Marks. Fortunately, some of us know this and ensure words are used not just to fill up space or fortune cookies but to mean something.
I've been using words and infusing messages with meaning for over 17 years.
As a full-time freelance copywriter on oDesk since August 2012, I've written content for blogs, websites, copy for sales letters and response-driven direct mail content. I've also ghostwritten books in the fiction and self-help categories that have been successfully published and sold on Amazon.com. I focus on enabling advertisers, brands, marketers as well as individuals and entrepreneurs find a singularly unique and engaging voice to express their message in a memorable manner.
I've been writing effective, persuasive advertising copy and marketing communications content since 1993. Before freelancing, I worked as a copywriter with international companies such as Qatar Airways, artobrand.com, gpradvertising.com, Kamerad-News and MAA-Bozell. So, when you hire me, you are not only getting an experienced copywriter who delivers quality but also content that is meaningful and makes relevant sense to the reader.
'Keep Smiling and everyone will wonder what you are up to.' That's what Mark's fortune cookie said.