Revelling in the best conversion rate I've had so far: 71.24% in a lead generation campaign that I launched on Facebook for my client 2 days ago (14Oct2014)!. I've increased the budget and I'm excited to
Revelling in the best conversion rate I've had so far: 71.24% in a lead generation campaign that I launched on Facebook for my client 2 days ago (14Oct2014)!. I've increased the budget and I'm excited to see where this is going to take us :-) Update 31Oct2014: It's still holding between 69-70% conversion rate, tweaked the targeting, hiked the budget and keeping fingers crossed!
Update 27Jan2015: Crossed a whopping 20,000 conversions in 3 months! Conversion Rate steady at around 50%.
Although I have to admit that I haven't seen anything remotely close to this conversion rate, I strongly believe that of all internet marketing efforts, Facebook Advertising truly offers value for your money but only if your advertising campaigns are managed well. That's where I come in. So if you are sitting on the fence about FB advertising as you just don't have the time or the right people to take the learning curve, you should seriously consider hiring me to get your targeted advertising off the ground. Or if you've already tasted how good FB advertising can be for your business, you should hire me to keep it flying high.
I have been managing Facebook advertising for clients the last couple of months and find it very rewarding both for my clients and for me! I have tried and tested several ads and campaigns and have created reporting systems that make some sense of Facebook's confusing reports. I've attended several webinars by experts and brainstormed a few. I maintain a close eye on ad/campaign performance and create new ads or edit existing ads according to audience reactions.
I'm really good at creating landing pages that convert. I use Unbounce and LeadPages. I work well with design and development teams. I keep my finger on the pulse of what's happening so I'm usually full of new ideas on how to make our campaigns better and laser focused on conversions.
I have more than 20 years experience in managing projects, organising and simplifying complicated processes, creating appropriate documentation to capture important data, hiring staff, writing and editing content, transcribing audio clips, creating presentations, web research, etc.
I worked as a personal assistant to top management in 4 different organisations (Calcutta Jute Industries, Growmore Business Associates, Maranatha Charitable Organisation, Willingdon Hospital) over a period of ten years (1988 to 1998) which included extensive administrative work involving independent decision-making and business correspondence.
I also ran a small business for 12 years (1996 to 2008). I simultaneously worked in the field of clinical research as a freelance clinical trials coordinator in several hospitals in Chennai which involved considerable documentation, data entry and compilation, independent correspondence, etc. Both these fields involved extensive data entry and database management.
I have since headed a clinical research site management organisation, Merit Medical and Allied Sciences Pvt. Ltd. in Chennai as the CEO from 2007 to 2009. As it was a start up, I did everything that is required to set up the organisation from finding the right location, hiring the right staff, interacting with clients, putting together business proposals to setting up processes and documentation.
In Dec 2009-Jan 2010, I volunteered my administrative and content writing skills to a social organisation, Zamar Educational and Charitable Trust, in assisting them with their fund-raising campaigns, sponsorship programs, and correspondence.
I also volunteer at The Banyan, a not for profit that works with destitute persons with mental health issues. I help with compiling, writing, and editing content for their blog, website, and newsletter. I also help with various administrative tasks that include creating processes and preparing documentation.