Leading your website visitors to the Thank You page is what Conversion Optimization is about. I find and remove the barriers and friction points between when visitors find your site and either give up or reach your thank you message
Leading your website visitors to the Thank You page is what Conversion Optimization is about. I find and remove the barriers and friction points between when visitors find your site and either give up or reach your thank you message.
Simple things like changing a button color or increasing the size of your headline can help, but they often bring small gains. Increasing your conversion rate in significant amounts through optimization means taking a scientific and research based approach to helping your visitors accomplish their goals.
Determining the correct success metrics is the first step in making sure we are on the right path for increasing your conversion rate. This process begins with discovering your customer’s goals and tracking their success rate in achieving those goals.
Optimizing your conversion rate creates a compounding increase on the percentage of visitors deciding to trade their money for your solution. Getting a 5% lift in conversions from a single test gives you that same 5% for several months to come.
Personally I’m disappointed if all I am able to achieve is a 5% lift for the month. An e-commerce client saw a 33% lift in revenue from a new navigation structured around the customer’s device type instead of the clients product collections. A test that took 12 days to run grew revenue by 33%!
How does it work?
In order to see consistent and sustainable gains in your conversions testing for a minimum of six months is recommended. The first three months gives us enough time to really learn about your visitors, who they are, what they need from your business, and how we can best provide it. Six months allows for a culture of testing to really bloom, to dial in the messaging and the flow from one page to the next. Sure, the first few tests we conduct will see some terrific boosts, but those are the low hanging fruit:
-Friction points we find in your user experience. Once removed they grease the path to conversion.
-Messaging that speaks to you, but not your visitor. It’s hard to find these hurdles in your messaging because you know what you meant when you wrote it. However, your potential customer may not know what you meant.
-Dead-ends in your site where users have no clear path to solving their problem. How many pages do you leave the customer with only the option of going “Back” in the browser or clicking the main navigation? Making them start over from square one is not a clear path to conversion. Providing a strong call-to-action makes “all roads lead to Rome.”
Not all testing produces gains in your conversions. Sometimes a test will cause a dip in revenue or signups. We learn from those tests too. Then we move on and test again based on what we’ve learned. Continual testing beyond those first three months is often where the deep learning and real competitive advantages are obtained.
Ready to get started?
Not so fast. Can you commit to making decisions based on data? You must be sure you are willing to do what it takes to cure your customer’s pain. People have sensitive B.S. detectors, and big claims without delivery will not work. I grew up in Missouri, the Show-Me state, where you better back up anything you might brag about with actions. I want clients who will be wild and unbelievable success stories. I like bragging too, but with results to back it up.
I guarantee your investment in me will product twice my cost. If after our first two months I haven’t delivered, I’ll provide a full refund. I've never been asked for a refund, or even worried about whether a client was getting enough Return On Investment to question it.
Who am I?
I’m Brian Schmitt. I'm originally from Missouri and currently in West Palm Beach, Florida. I began learning about Conversion Optimization from Jeffrey and Bryan Eisenberg in 2001 when they taught a Wizards of Web course in Austin, Texas. I’ve been learning and applying the principles of Conversion Optimization and persuasion ever since.
What is it going to cost?
It depends on several factors. Perhaps the best thing for us to do is begin a conversation. You are welcome to contact me through oDesk or to setup a time to visit via phone or Skype through my open calendar: calendly.com/brianschmitt
Ready to get started? Tell me about your business.
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