Virtual Marketing Director and Internet Marketing...
Last active: 05/04/2012
Internet Marketing Coach and Consultant Who Acts As Your Virtual Marketing Department
Here are the benefits you will get from me if the fit is right and we choose to work together:
> OUTSOURCED MARKETING DEPARTMENT: I operate 100% remotely and am totally paperless, so I can pass these tremendous cost savings on to you. You'll get the benefits of working with a marketing specialist at a fraction of the cost of working with a high-overhead, large marketing agency, overpriced consultant or hiring employees in house.
> COACHING: you'll get regular coaching and consulting sessions where you get objective, third-party feedback on your ideas, straightforward suggestions on how to improve, and valuable ideas about how to proceed.
> ACCOUNTABILITY: you'll work with someone who will hold you accountable and push you beyond where you would go on your own.
> FRESH INSIGHTS: get another set of eyes and another brain to craft marketing strategies that will differentiate your business, and help you increase sales and revenues
> TALKING OUT YOUR IDEAS: get the benefits of talking out your ideas, and the right feedback to enable two-way 'idea riffing' and brainstorming that leads to valuable insights
> BIG PICTURE, STRATEGIC THINKING: I can come in as an outsider, analyze your business and opportunities, and come up with fresh ideas, insights, strategies and tactics that will take your marketing to the next level
> PRACTICAL HANDS-ON IMPLEMENTATION: focus on what you do best, and let me handle the implementation.
> SYSTEMS APPROACH TO MARKETING: my focus is on helping you develop powerful marketing systems you can run yourself, and eventually delegate to your assistants, employees or virtual assistants
> THE RIGHT PARTNER FOR SUCCESS: get all the benefits of an enthusiastic, friendly, marketing-savvy and candid business partner, but none of the headaches!
SPECIALIZED MARKETING SKILLS, KNOWLEDGE AND TECHNICAL ABILITIES
My areas of expertise include:
>MARKETING STRATEGY (the what, and why): creating a set of marketing strategies, as well as practical ways to implement the strategies (the how, aka tactics) in a complete marketing plan
> EMAIL MARKETING PLATFORMS: designing and architecting an email marketing system to ensure that the right content and offers are delivered to the right customers and prospects at the right time
> CONTENT THAT SELLS: creating persuasive combinations of words and phrases to cause visitors to take action e.g. sign up for email list
> CAPTURE BOXES: designing capture boxes or entire web pages that generate email list sign ups
> PAY PER CLICK MARKETING (PPC)
> SEARCH ENGINE OPTIMIZATION (SEO)
> SEO content writing - articles and interview transcriptions for on-site SEO
> CONVERSION RATE OPTIMIZATION (CRO): testing out different combinations of words, phrases and design elements to see which ones perform best
> EMAIL SEQUENCE DESIGN: creating a series of emails to be sent to your different llists/groups/segments (aka email autoresponders)
> EMAIL DESIGN: designing and writing the actual emails you will send to your email list
> EMAIL MARKETING STRATEGY: choosing the right types of messages and sending frequency for your email list
> EMAIL SOFTWARE SETUP AND CONFIGURATION: setup and configure email marketing software to automate the delivery of email sequences to your list.
> EMAIL DELIVERABILITY: ensuring your email marketing messages are aligned with cutting edge email marketing best practices, to ensure they reach the inbox
> EMAIL COPYWRITING: devising educational, informative and entertaining email subject lines and messages to increase the chances of getting read by your clients and prospects
If all of the above sounds like the right fit for your needs, then let's talk. I would love to find out how I can help you achieve your marketing goals - it's what I do best!
To your success,