Experienced marketing consultant specializing in strategy and engagement. I focus on highly effective techniques such as social media and email marketing, as well as public relations. I have successfully boosted engagement through social media for both large and small companies, and have ranked in the top ten for email lead conversion at one of the most well known international companies in the finance industry. I have also been a social media instructor for the SBA, as well as other local government, non-profit and corporate entities. I also have a strong public relations background resulting in thousands of dollars worth of print, online and broadcast placement. I pride myself on balancing creativity with metrics to drive growth.
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I am a published fiction writer with an MA in Literary Studies and a BA in English Literature with Creative Writing. Since finishing my postgraduate degree I have been building my digital writing portfolio across the past year and have worked with Thought Catalog, Planet Ivy and Screen Robot (where I was nominated for writer of the year), as well as on my own projects. I am experienced with the digital publishing process from working on initial pitches through to design aspects and promotion across social media. I have an excellent network of connections with writers, bloggers and online journalists.
Over the last 20 years—6 years of which were spent as a Copywriter; 5 years, as a full-time Creative Director; and the last 9 years as a Creative Consultant and Freelance Copy-based Creative Director/Art Director. I have written for advertising campaigns for global and local Philippine brands alike, including Pond's, Del Monte, CloseUp and Philippine Airlines to name a few. I have extensive experience writing for a variety of accounts: consumer brands, beauty products, real estate, banking, healthcare, insurance, food, restaurant chains and a host of others. This has armed me with creative skills covering different media ranging from TV to radio commercials, from print ads to brochures, from direct mailers to point of sale (POS) materials, from events to digital. My main area of competency is writing, be it copywriting, article writing or blogging. I also have very good experience in art direction and graphic design, using Photoshop and Freehand.
Marketing, PR and Branding for emerging artists, musicians, writers, and filmmakers with extensive experience in press releases, event management, media relations, artist liaison, on/offline marketing strategy and implementation (including social media). With a creative and dynamic approach, I love brainstorming on new ideas to get creatives noticed and bring them closer to their audience - you can read my blog at http://freshandbold.wordpress.com
Motivated individual specializing in photography, videography, graphic design, music production, art and digital art, retail and online sales, computers and electronics repair, and managerial work. Works well in an extremely vast variety of situations. Also specialized is social media promotion (likes, fans, views, etc), as well as crowdfunding campaign promotion to a network of 40k+ people.
A solid communications plan is essential to any modern business. With experience including online gaming journalism to non-profit social advocacy, I bring an extensive and versatile set of skills to any project. From writing and editing to publication design, I produce quality, professional results. I am a graduate of the George Washington University's Graduate School of Political Management with a Master of Strategic Public Relations and a 2013 nominee for the Henry D. Paley Award.
About me…I am a true veteran of the digital space with 18 years of digital agency experience...in project management, account management and digital / social strategy. Peruse my resume and you will see… In my role at Ogilvy I oversaw social media and content strategy for the SC Johnson business, a team comprised of 10 social strategists, content creators and community managers and across 9 brands in NA and Internationally; At Weber Shandwick I oversaw the creation of the first content marketing, social media command center, garnering nearly a dozen awards and providing the case study that would grow the content marketing practice across the entire agency; At Razorfish I led a massive digital future visioning strategy and roadmap project for State Farm, which in addition to helping to secure a record-breaking 25MM retainer for the agency, aimed to predict digital behaviors 3 years into the future to help State Farm in their goal to leapfrog the competition from a mobile/social/digital perspective; At Band Digital I successfully relocated and rebuilt the flagship Harley-Davidson business, launching the first social/digital programs for Dark Custom, Harley Women and Harlistas; and at Leo Burnett I oversaw the digital production group at Arc Worldwide, personally managing the multi-million redesign of the GoArmy.com website, increasing leads by 41% in a year. At the core I believe I can do anything. Not because I am any smarter than the next guy (gal), because I know I am not. I build teams and connect people to tools and tools to people. I will walk through fire to get the job done. I’m crafty and relentless in my process. I navigate and figure things out. I create relationships based on trust and authenticity. Boredom is my enemy. I’m driven to win and that passion comes across in everything I do – from developing digital strategies – to managing my teams – to growing business with fresh, new ideas – and everything in between, big and small.
I am a dynamic self starter, talented writer and team player, with a background in Communications and Marketing seeking a seeking marketing and public relations projects. For the last year, I have worked in the Real Estate group of Rubenstein Associates, where I received experience in luxury residential real estate and gained priceless experience within the public relations industry. I am looking to branch out of this niche field to apply my skills to other industries. My previous experience in private banking (three years), creative merchandising role in at Cole Haan, promotional staff trainer and manager at a beverage promotions company (2 years) and internships with Life & Style/ In Tough Magazine, Quinn & Co PR firm and NorthReal, Inc., a start-up tech company, provides me with a broad spectrum of knowledge experience to create strategic communication and marketing materials.
I am an experienced PR and Marketing Manager, with a proven track record for managing PR, Online Marketing and Social Media campaigns and handling media relations. Services include: - Provision of PR support to companies from the EU, Russia and Ukraine, including media work, event management, social media, online marketing - Designing and coordinating integrated communications campaigns - Marketing strategy advising for companies entering European and Russian markets With over seven year’s experience, I have worked on communications campaigns in Russia and Europe. List of companies include: Volvo Car Russia, Volvo Automobile Schweiz, the European Commission, EU Delegation to Ukraine, Pirelli and many others. I am a creative thinker, organized, with strong communications, and a results-led approach to work.
Because words are my language: Have you ever felt a single word emphasized you? This is the moment brands need for awareness during Social Media. You need to understand the customer, find the right words (does not mean a set of suiting words, it means having the tongue of your customer) and build a relationship. This is what my job looks like. My task is help Companies to work with Social Media in- and outside, motivate users (meaning employee or customer) to take part and build a strong relationship that manages purchase, longterm employment relationship or other aims target by the companies I work for. // Weil Worte meine Sprache sind: Haben Sie sich jemals von einem einzelnen Wort berührt gefühlt? Genau diesen Moment brauchen Marken, um die Aufmerksamkeit in den neuen Medien zu erhalten. Man muss die Zielgruppe verstehen, die richtigen Worte (was nicht bedeutet, dass man eine bestimmte Kombination schlagkräftiger Wörter braucht, sondern man muss die Sprache der Zielgruppe finden) und eine Beziehung aufbauen. So sieht meine Arbeit aus. Meine Aufgabe besteht darin Unternehmen dabei zu helfen, Social Media nach innen und außen einzusetzen, um Nutzer (dabei geht es um Mitarbeiter ebenso wie um Käufer) mithilfe einer starken Bindung zu Käufen, Austausch und langfristigen Arbeitsverhältnissen zu motivieren.