An Australian copywriter with over 14 years’ experience, I got my first full-time agency position when renowned advertising profile Steve Trygg saw the work I was doing whilst studying at Berghs School of Communication, one of Europe’s foremost marketing
An Australian copywriter with over 14 years’ experience, I got my first full-time agency position when renowned advertising profile Steve Trygg saw the work I was doing whilst studying at Berghs School of Communication, one of Europe’s foremost marketing academies. Steve immediately offered me employment at his B2B agency SandbergTrygg, at whose European headquarters I then worked in parallel with my copywriting studies.
This was way back in 2001.
Covering quite technical accounts in the telecommunications, trucking and stock-trading industries, I stayed with SandbergTrygg until relocating to Cairns in 2003. Adpower Plus, at the time North Queensland’s largest advertising agency, then employed me to service their clients – a mix of B2B and B2C companies and organisations, including Stockland Shopping Centres, Pacific Toyota, Medtel, Tourism Tropical North Queensland and Cairns Convention Centre, to name a few.
Having made my mark on the Queensland market, I proceeded to go international with my own business in 2006 and have since worked for clients ranging from large corporations and organisations such as Rio Tinto, City West Water and the Maavarim Group to smaller outfits such as Zimperium Technologies, Enteract and Joolca. This has involved research, analysis, conceptualisation, copywriting and creative direction for numerous very different products. In other words: I’m equally at home advertising fast-moving products in the Western retail market as I am selling hospital equipment to African governments.
Every last bit of my creative is built on solid research. Simply put, I not only come up with HOW to convey your message; I also provide the strategy required to decide WHAT to say.
Since 2011, I am based out of Melbourne, where I run the strategic marketing agency Plant Advertising. And it’s only now that this piece of text is going to get truly valuable to you, because, for all that I’ve told you above, what really matters is how good my actual copy is, right? So, check out the work samples at www.plantadvertising.com or have a look in the special Dropbox folder that I’ve prepared for oDesk clients at http://bit.ly/1t95lkB
Remember, whatever copywriter you end up selecting for your project, the whole point of creative is to increase sales or otherwise convince your target group of this, that or the other – and far from all copy does that.
Bottom line: if you’re going to compromise on your marketing, you might as well not do it at all.
Looking forward to hearing from you.
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