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Sophie R.
London, United Kingdom
100% Job Success
Top Rated Plus

Expert brand strategist, web designer and marketer. Founder/Director.

Expert in brand strategy, identity and development, digital marketing, 360 content creation and digital product design, with 13+ years’ experience working with start-ups, SMEs and market-leading brands, including FTSE 100, across several sectors. Founder/director of multi-award-winning creative agency, Typebar. Some highlights include: Social Media/Email Marketing: • Significantly increased clients’ following, a percentage increase of anywhere from 300 to 1130% • Consistently high campaign engagement and returning interest to clients’ brand • Exceeded KPIs relating to ticket sales, webinar audience numbers, lead magnet engagement, website visits, lead generation, sales, etc. • One SM campaign led to Forbes inviting the client to join their committee • Consistently high open/read rates - See Employment History (below) for more social media and email marketing work Event Marketing: • Sell out events (brand strategy, design, and marketing): one client’s event sold out within three weeks (the first time their event had ever sold-out across the six years it had been hosted (prior to Typebar developing/directing the marketing strategy)) - See Employment History (below) for more event marketing work Earned Media: • Secured several guest spots on top rated podcasts and contributor articles on well-known online publications for clients (ghost-wrote several of them) - See Employment History (below) for more editorial and PR work Strategy/Lead Magnets: • Designed/developed several brand strategies and lead magnets to great success: positioning brands, securing leads, and increasing website hits/sales - See Employment History (below) for more strategy work Content creation: strategic editorial, copywriting and design across several channels Design: • Websites / SEO / UX • Presentations and marketing collateral, including banners, flyers, case studies, brochures, event agendas, in support of the client’s overall brand strategy - See Employment History (below) for more web design work Research and Analytics: • A/B testing and analysis • Website analytics and UX • Google Analytics • Social media analysis • Research pieces / 5-year strategic plans • Data deep dives
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Skills

  • UX & UI
  • Content Management System
  • Digital Marketing Strategy
  • Branding & Marketing
  • Marketing Communications
  • Brand Strategy
  • Social Media Management
  • Marketing
  • Marketing Strategy
  • Social Media Marketing

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