**Position Overview:**
We are seeking a highly skilled and experienced individual to join our team as a HubSpot Trigger and Batch Email Specialist. This role will be instrumental in driving our email marketing efforts, leveraging HubSpot's capabilities to execute effective email campaigns, inform strategy, and optimize performance.
**Responsibilities:**
- Execute email campaigns using HubSpot, from conceptualization to deployment, ensuring timely delivery and adherence to best practices.
- Inform email marketing strategy by providing insights and recommendations based on data analysis and industry trends.
- Write compelling email copy that resonates with our target audience and aligns with brand guidelines.
- Collaborate with the design team to inform email design and templates, ensuring consistency and effectiveness.
- Utilize HubSpot's dynamic email features to personalize and optimize email content for maximum engagement.
- Develop and execute A/B testing strategies to continuously improve email performance and conversion rates.
- Launch A/B tests within HubSpot, analyze results, and make data-driven recommendations for optimization.
- Stay updated on HubSpot's latest features and capabilities, proactively identifying opportunities for innovation and improvement.
- Maintain a deep understanding of both the B2B (business-to-business) and DTC (direct-to-consumer) spaces, applying industry-specific knowledge to our email marketing efforts.
**Qualifications:**
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in email marketing, with a focus on executing campaigns using HubSpot.
- Expertise in crafting compelling email copy that drives engagement and conversions.
- Strong analytical skills and experience with data analysis tools to inform decision-making.
- Proficiency in A/B testing methodologies and experience implementing tests within HubSpot or similar platforms.
- In-depth knowledge of both the B2B and DTC spaces, including industry trends and best practices.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
- Detail-oriented with a focus on delivering high-quality, error-free work.
- HubSpot certification(s) preferred.