We seek design and development of a new website to enhance our online presence and available resources, increase lead collection and conversion, and provide an improved user experience for our customers. We are looking for qualified web development firms or individuals to submit proposals outlining their capabilities, approach, and cost estimates for this project.
Project Overview:
The objective of this project is to design and develop a website that aligns with our brand identity, builds upon our existing website functionality, and meets the following key requirements:
- IT Requirements: The website is to be designed in aspx, not php, preferably a Visual Studio project. It will be hosted internally on a Windows IIS Server. Please note, our current website is custom and not a template. While we are open to templates if it fits within our IT requirements, the site does not currently use WordPress, Drupal, or any other type of framework.
- Enhanced User Experience: Create a website that offers an intuitive and engaging user experience, ensuring seamless navigation and interaction for visitors.
- Mobile Responsiveness: Ensure the website is fully responsive across various devices and screen sizes to provide a consistent experience for users.
- Product Showcase: Revamp the dynamic product pages to better highlight our products with high-quality images, detailed descriptions, visual product options, clear product specifications, downloadable content, and easy-to-use navigation.
- Content Management: Implement a user-friendly content management system that enables us to update and manage website content independently. Must utilize information from our SQL database that ties in with our ERP/CRM systems. We do have a developer on-premise who will work with you to connect items on the back end of the website.
- E-commerce Integration: We are not prepared to go to a full shopping cart/purchasing system at this time, but we’d like to offer a more advanced and automated online quoting and account profile system with options, drop-down menus, and submission capabilities.
- SEO Optimization: Implement best practices for on-page SEO to enhance the website's visibility on search engines while maintaining some of the past SEO efforts that have already been established throughout the blogs and other pages.
- Marketing Automation: Propose tools and ideas to collect and nurture online leads through clear Calls To Action and effective marketing automation.
- Integration with Digital Marketing Efforts: Integrate web design and functionality with current digital and PPC advertising and social media strategies, considering landing pages and other
innovative cross-functional ideas.
- Project Gallery: Develop an easy-to-view and searchable gallery of past projects and products to better showcase our line of work and onsite photography.
- Sustainability Story: Include a better representation of the sustainability story of our company and products throughout the website.
- Website Ownership, Hosting, and Maintenance: We are only looking for the design and development of a new website, not ongoing management. Our plans are to host
the site internally and maintain complete ownership of the site and its contents. The website should be designed in a way that allows for easy and accessible updates by our staff in the future.
- Epicor is our ERP/CRM system that we will be looking to integrate with.