How to hire eBay marketers
Having trouble selling your goods on eBay? An eBay marketer can help you write eBay-optimized product listings and use inbound marketing tactics to boost sales.
So how do you hire eBay marketers? What follows are some tips for finding top eBay marketers on Upwork.
How to shortlist eBay marketing professionals
As you’re browsing available eBay marketing consultants, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want an eBay marketer who understands your industry so they can help you figure out how best to reach your target market.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., building a list of email subscribers through Mailchimp).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular eBay marketer.
How to write an effective eBay marketing job post
With a clear picture of your ideal eBay marketer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective eBay marketing job post should include:
- Scope of work: From SEO keyword research to social media management, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to boost your marketing efforts on eBay? Log in and post your eBay marketing job on Upwork today.
EBAY MARKETERS FAQ
What is eBay marketing?
From opening an eBay Store to optimizing your product listings, there are many ways to improve your marketing efforts on eBay. An eBay marketer can use eBay’s Promotions Manager to create customized discounts for loyal customers or leverage social media to drive traffic to your online storefront.
Here’s a quick overview of the skills you should look for in eBay marketing consultants:
- eBay marketing
- Inbound marketing
- SEO for product listings
- Copywriting
Why hire eBay marketers?
The trick to finding top eBay marketers is to identify your needs. You know you want to sell products on eBay, but are there any industry-specific tricks to selling products in your niche? Will your eBay marketer be writing product listings directly or providing oversight for an existing writing team? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire an eBay marketer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced eBay marketer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their eBay marketing services more competitively.
Which one is right for you will depend on the specifics of your project.