YouTube Marketing
What is a YouTube marketer?
YouTube draws millions of visitors worldwide, making it the second most visited website on the Internet. A YouTube marketer can help companies, associations, artists, and others promote their channel and gain the visibility they need to take their exposure to the next level.
How do you hire a YouTube marketer?
You can source YouTube marketing talent on Upwork by following these three steps:
- Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in a YouTube marketer.
- Post it on Upwork. Once you’ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview YouTube marketers. Once the proposals start coming in, create a shortlist of the professionals you want to interview.
Of these three steps, your project description is where you will determine your scope of work and the specific type of YouTube marketer you need to complete your project.
How much does it cost to hire a YouTube marketer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced YouTube marketer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their YouTube marketing services more competitively.
Rates typically charged by YouTube marketers on Upwork are:
- Beginner: $13 per hour
- Intermediate: $29 per hour
- Advanced: $94 per hour
Which one is right for you will depend on the specifics of your project.
How do you write a YouTube marketer job post?
Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
Job post title
Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample YouTube marketer job post titles:
- YouTube advertising expert needed for growing start-up
- Can you help us promote our company on YouTube? We want to talk to you
- We have great videos, need YouTube marketing expert’s help
Project description
An effective YouTube marketer’s job post should include:
- Scope of work: From creating videos to YouTube advertising, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with video creation, advertising, or audience engagement, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
YouTube marketer job responsibilities
Here are some examples of YouTube marketer job responsibilities:
- Seamlessly coordinate YouTube assets and presence with other social media channels
- Grow engagement and subscribers by interacting with viewers while also driving traffic to the parent company’s sites
- Incorporate YouTube channel assets across company and partner-owned online properties
- Develop and execute YouTube advertising campaign
YouTube marketer job requirements and qualifications
Be sure to include any requirements and qualifications you’re looking for in a YouTube marketer. Here are some examples:
- Experience growing subscriber base and audience engagement
- Keen eye in helping develop videos that resonate with viewers
- Track record of developing, launching, and promoting YouTube channel for music artists