SEO Writing
How to hire SEO writers
When it comes to ranking higher on search engines, there’s no substitute for good SEO writing.
So how do you hire SEO writing consultants? What follows are some tips for finding top SEO writers on Upwork.
How to shortlist SEO writing professionals
As you’re browsing available SEO writing consultants and other SEO services, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want an SEO writer who understands your industry so they can write content that will resonate with your target market.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., technical writing for a science-literate audience).
- Feedback Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular SEO writer.
How to write an effective SEO writing job post
With a clear picture of your ideal SEO writer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective SEO writing job post should include:
- Scope of work: From blog posts to long-form sales pages, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries or writing styles, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to create unique quality content that will help you rank higher on search engines? Log in and post your SEO writing content job on Upwork today.
SEO WRITERS FAQ
What is SEO writing?
SEO (search engine optimization) writing is the practice of generating content that is optimized for certain keywords that a business or organization wants to rank higher for on major search engines.
Here’s a quick overview of the skills you should look for in SEO writing professionals:
- SEO writing
- Content marketing
- Keyword research
- Editing and proofreading
Why hire SEO writers?
The trick to finding top SEO writers is to identify your needs. Is your goal to create weekly blog posts for a list of keywords as part of a larger SEO campaign? Will you also need more-advanced writing skills such as copywriting to help your SEO content double as part of a sales funnel? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire an SEO writer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced SEO writer may command higher fees but also work faster, have more specialized areas of expertise, and deliver a higher-quality product.
- A freelancer who is still in the process of building a client base may price their SEO writing more competitively.
Which one is right for you will depend on the specifics of your project.